Cannes Pressure Test

Build your Cannes conversation.

This Cannes pressure test is a quick way to explore different scenarios and the kinds of questions you could be asked about your project.

Fast. Direct. Slightly uncomfortable. Don’t sweat it. If you stumble, you can start again.

This is about practising out loud and getting comfortable with your material. See where you hesitate, lose clarity, or want to tighten things.

Build the setup

Choose your route.

Pick the route that fits the kind of Cannes conversation you want to prepare for.

You are building the setup, not filling in a form.

Back in the room.

Reflection snap

You are stronger on the idea than the room around it.

The project may be clear in your head, but it loosens when the conversation shifts. That’s usually where Cannes conversations turn from promising to forgettable.

Tips & Truths

You don’t get time to warm up. The first answer matters.
Most conversations shift faster than you expect.
Clarity beats detail in almost every room.

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4 Questions taken

2 Held cleanly

2 Pressure points

If something felt unclear, that’s what to practise.